AI-augmented agency for local trades

AI-Powered Websites & Lead Systems for tradespeople

We help builders, roofers, plumbers, electricians and other local trades get more enquiries, respond faster, automate follow-up, and win more jobs — without hiring extra admin staff.

Launch in as little as 7 days Built for local trades No long contracts
leads.masterstrade.ai
Live
New leads
47+18%
Reviews
4.9+12
Recovered
9calls
Lead pipelineToday
James — Loft conversion
New
Priya — Bathroom quote
AI qualified
Mike — Roof repair
Follow-up
Sara — Driveway
Booked
AI Assistant3 enquiries captured
"Hi! Looks like a flat-roof job. What's the address?"
SW18, urgent leak after last night.
Built for local tradesWebsite + Google + AI AutomationMore leads. Less admin.Launch in as little as 7 daysTrusted by ambitious trades businesses
Built for local tradesWebsite + Google + AI AutomationMore leads. Less admin.Launch in as little as 7 daysTrusted by ambitious trades businesses
The hidden leak

Most trades businesses are losing jobs before they even quote.

If any of these sound familiar, you're leaving real money on the table every month.

No professional website

Customers can't find you or judge if you're trustworthy.

Poor Google visibility

You're invisible on Maps and local search results.

Missed calls while on-site

Hot leads call competitors when you can't pick up.

Slow replies to enquiries

The first response wins — and yours is hours late.

No review system

Happy customers never get asked, so trust never builds.

No follow-up after quotes

Quotes go cold because no one chases them up.

Too much manual admin

Evenings wasted on messages, photos, and paperwork.

Relying only on word of mouth

Growth stalls the moment referrals slow down.

The system

We turn your online presence into a lead-winning system.

Websites, Google, AI assistants, automation, reviews and pipelines — set up to work together while you're on the job.

Enquiry / Call
AI Capture
Quote Form
Auto Follow-up
Review Request

High-converting website

Mobile-first sites built to drive calls, quotes and bookings — not just look pretty.

Local visibility

Google Business Profile, Maps and local SEO optimised for the work you want.

AI + automation

Capture, qualify, follow up and request reviews automatically.

Services

Everything you need to win more local work.

Pick and mix — or take the full system. Built for trades, not generic small businesses.

High-Converting Trade Websites

Professional, mobile-first websites built to turn visitors into calls, quote requests, and booked jobs.

Google Business Profile Optimisation

Improve how your business appears on Google Maps and local search with optimised services, photos, reviews, posts, and location targeting.

AI Enquiry Assistant

Capture enquiries 24/7, qualify leads, answer common questions, and collect job details while you're busy on-site.

Missed-Call Recovery

Automatically text potential customers back when you miss a call so you don't lose the job to the next business.

Quote & Job Intake Automation

Collect photos, job details, locations, urgency, and budget information before you waste time chasing details.

Review Generation System

Automatically request reviews after completed jobs and turn happy customers into trust-building social proof.

Local SEO & Service Pages

Create targeted pages for your services and locations so customers can find you for the work you actually want.

Social Content From Job Photos

Turn before-and-after photos into Google posts, Facebook content, Instagram captions, website case studies, and trust-building updates.

Packages

Simple pricing, serious systems.

"From" pricing — final cost depends on what your business actually needs.

Starter Presence

New or small trades with no proper online presence.

From £495setup
  • 1-page professional website
  • Mobile-first design
  • Click-to-call & WhatsApp buttons
  • Contact form
  • Basic Google Business Profile setup
  • Review link setup
  • Basic SEO foundations
  • Hosting guidance
Start with the basics

Local Lead System

Trades that want more local enquiries.

From £1,195setup
  • 5-page conversion-focused website
  • Service pages
  • Google Business Profile optimisation
  • Local SEO setup
  • Review generation system
  • Quote request form
  • Gallery / testimonials section
  • Call-to-action tracking
  • Basic monthly reporting
Build my lead system
Most popular

AI Growth Engine

Established trades that want to automate enquiries and follow-up.

From £2,195setup + monthly
  • Full website build
  • AI enquiry assistant
  • Missed-call text-back system
  • Job intake automation
  • Quote request workflow
  • Automated email / SMS follow-up
  • CRM pipeline setup
  • Review request automation
  • Local SEO pages
  • Monthly optimisation
Automate my growth

Trade Dominator

Ambitious trades that want to dominate their local area.

Custompricing
  • Advanced website & landing pages
  • Multi-location SEO
  • Google Ads / Local Services Ads support
  • AI receptionist workflow
  • Advanced CRM automation
  • Lead tracking dashboard
  • Reputation management
  • Monthly content creation
  • Conversion optimisation
  • Priority support
Apply for custom plan
How it works

From invisible to fully automated in four steps.

01

Free Growth Audit

We review your website, Google profile, reviews, competitors, and lead capture process.

02

Build Your System

We create or upgrade your website, Google presence, forms, automations, and review system.

03

Launch & Track

We launch your lead system and make sure calls, forms, reviews, and follow-ups are working.

04

Optimise Monthly

We improve pages, content, reviews, automations, and conversion based on real data.

Industries

Built for trades that need trust, speed and local visibility.

BuildersRoofersPlumbersElectriciansLandscapersDecoratorsBathroom fittersKitchen fittersCleanersHandymenFlooring specialistsDriveway companies
Practical AI

Practical AI that helps you win more work.

No gimmicks. The AI we set up does the boring jobs — answering questions, capturing leads, chasing quotes, asking for reviews — so you can stay on the tools.

  • Answer common questions instantly
  • Capture leads out of hours
  • Qualify job enquiries
  • Collect photos and job details
  • Draft quote responses for review
  • Send follow-ups automatically
  • Request reviews after the job
  • Create social content from photos
  • Summarise enquiries in plain English
  • Cut your weekly admin time
AI Enquiry Assistant
Online 24/7
Hi — what kind of job are you looking for help with?
Need a new combi boiler fitted, current one keeps cutting out.
Got it. What's the postcode and is this urgent?
BN1, hoping to get sorted this week.
Booked you in for a free quote visit on Thursday 10am. I'll text confirmation. Anything else?
Lead captured — sent to your pipeline
Case studies

Real systems, real local trades.

Case study

Roofing company increases quote requests

New website, Google optimisation, and missed-call recovery for a regional roofer.

More qualified enquiries
Faster response times
Stronger Google presence
Case study

Landscaper turns job photos into weekly content

Photo-to-content workflow plus local service pages for a busy landscaper.

Consistent weekly content
Better local visibility
More trust-building social proof
Case study

Builder saves admin time with AI enquiry capture

AI assistant and structured intake forms for a residential builder.

Less admin time
Better-qualified leads
Improved follow-up process

Want to see what your trade business could look like online?

Get a free growth audit and we'll show you where you're losing leads, how your Google presence compares, and what system we'd build to help you win more jobs.

FAQs

Straight answers to the common questions.

Can't see your question? Book a free audit and we'll talk it through.